3 Tips for a Memorable Domain Name

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Your domain name will be with you for a long time, you will most likely be using it on a daily basis, directing customers to your website and sharing your email address; it will become synonymous with your brand, so it’s absolutely critical you consider it carefully. We’ve written an overview of the dos and don’ts of choosing a domain name in our domain name dating article, but it in this article we will focus on how you can make your domain name memorable with a catchy title that will resonate in the minds of your customers.

Choosing a domain name that is easy to remember and communicate is an essential part of creating your online presence. Customers hearing your website address or email should be able to remember it easily and not get confused when typing it out. Here’s a few steps to help whittle down your ideas:

 

1. Keep it short

Short or one word domain names are often already taken, but if you can find one that’s got the fewest characters, you and your customers will find it easier to say, share and type. Short is better.

 

2. Easy to say

Try saying your domain name idea out-loud a few times, does it sound clunky or need further explanation, if so, write it off.  people have a cognitive bias to remember and think positively about things that we can easily say and think about.

 

3. Make it intuitive

Give people an idea of what your website will be about in the domain name. Being able to look at a domain name and make assumptions about what the company behind it does, will help customers associate your brand with your product.

 

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