Your Business Needs a Custom Email Address – How & Why
A successful, credible business starts with a custom domain name – Why Branded Email Addresses for Businesses Matter and How You Can Get Yours Set up Today
Are you still using a free email account for your business? Surprisingly many small businesses are using @yahoo, @live or @gmail addresses to communicate with customers. This can be damaging to your company’s branding and credibility, giving the impression that you are not established and are without a clear brand identity. A custom email address improves name recognition, increases credibility and helps you get found online more easily. Luckily they are also very inexpensive and easy to set up!
What is a Custom Email Address?
A custom email address is a professional email account that ends with a personalised domain, ie: email@example.com and firstname.lastname@example.org rather than email@example.com – custom email addresses are usually the same domain name as your website. You can create as many emails as you like with your domain name and have different addresses for staff and separate departments of your company.
Setting up custom email accounts is a fairly simple process and involves purchasing your domain name, signing up for hosting and using an email client such as Thunderbird, Outlook or Apple Mail to access the account. Netgems can take you through the whole process with our email packages starting at £5.99 per month, which includes your domain name, hosting and email support/setup help.
If you are still unconvinced below are a few reasons you should get your custom business domain and email:
Company Name & Brand Recognition
A custom email address is an excellent way to brand your business and increase its visibility among your customers and the public. The personalised domain will make your name and website address more memorable, as they will see it consistently with every communication and have both your website and email at once. Being memorable is not only convenient for sharing your information directly with the customer, It also increases the chance that they will be able to recommend it to their friends and share it on their social media, thus improving your website referrals.
A branded custom email address shows the world that your company is established and professional. A generic email may project inexperience – or even worse, raise doubts on whether you’re a real company at all. Think about when you receive emails from free email accounts, you probably either presume it’s from a personal friend or a spammer. When you use a branded email you can immediately see who it’s from, making you feel comfortable opening up the message. A good custom email will make your audience feel you’re here to stay and serious about your business.
Credibility is all about trust between you and your customer and it’s often the small details that signal a customer whether you are a safe bet or not. Credibility helps you convert your online visitors to leads and customers. Having a custom email address and a domain is a good signal for how seriously you take your business. It shows that you believe in your business enough to invest in building a brand and signals that your business might be around for a long time. This will make your online visitors more comfortable in trusting your business and more likely to buy from you.
A larger company would never allow their employees to communicate using personal free accounts, so why should you? A generic email address conveys that your business is part time or that the business owner is not committed, diminishing the value of your product or service. Having separate email accounts for different segments of your business, such as firstname.lastname@example.org, email@example.com, firstname.lastname@example.org, and email@example.com, gives you the established corporate image you need and as a side note is a great way to organise your communications.
Scammers are everywhere online and your customers know it. When someone receives an email they are not sure about the first thing they do is usually check the email address it’s from and if it’s from a branded domain like google.com, they know it’s genuine, but if it’s from firstname.lastname@example.org there is no way to confirm its authenticity. When you have a branded email address, you’re providing a sense of security and reassurance to your customers that your business is legitimate, making sure they are comfortable sharing personal information.
Reserve Your Domain Name
If you are not yet investing in a website for your business, it is still a good idea to purchase your domain. Good domains are snapped up fast and you don’t want to come to creating your website and find that your domain is in use or being held by a third party who have upped the price. Make sure you buy the domain now and have it ready for when you decide to go ahead with your website.
Using a custom email address helps your company get found online more easily. They help to build your brand equity when used for social media and email marketing. By using a custom domain, you are making a strong brand statement for your online business in a way that makes it appear more legitimate. Coupled with the right keywords on your website, this can help you stand out from your competitors and drive you more visitors and leads.
The next step is to choose your domain, we recommend reading our domain name dating article to help you choose the perfect domain name for your business.