The Real Online Opportunities for Business Owners
It’s never been easier, cheaper or more beneficial for your business to get online. Don’t be intimidated by the breadth of opportunities in digital. Here’s what the real digital opportunities are for your business.
Digital has completely transformed our daily lives in a huge number of ways, but practically, how does this impact you as a business owner? What do the growing number of online opportunities actually mean for you and your business? In this article, we will discuss the core components of digital media, how they relate to your business and how to get started making the digital world work for you.
The core components of a digital presence
Let’s say you’re a small local plumbing business whose customer base has grown strictly through word of mouth and referrals and up to this point you’ve had no digital presence. Now you want to take your business to the next level. How would being online, help your business succeed? One of the biggest advantages of being online is reaping the benefits of search. Having a digital presence means you’ll be visible when people go online and search for a business like yours.
How does it relate to YOUR business?
So let’s assume someone searches for plumbers in Cornwall and your shop appears in the results. How can this benefit your business? Well, the possibilities are virtually endless; when a customer clicks the link to your website there is so much that they can learn about you. They might watch a video you posted about fitting a sink that demonstrates your knowledge; they could read testimonials from happy customers; they might look through your pricing guide, find your shop on a map or find the offer for a ‘free call out service within 40 miles’. Maybe they’ll fill out a form to ask a question or request a quote. They might even click over to your social media sites where they’ll find even more tips, photos and videos. You may not start out having all these features on your website but this example should give you a sense that the many ways you can benefit from being online.
And guess what! Your online presence can also give you valuable insight into your prospective customers, what they want and how to give it to them. How?
Well, digital allows you to show targeted advertising to people right when they’re looking for what you have to offer. For example using search advertising, you can show ads to potential customers such as people searching for Plumbers in Cornwall. You can also restrict ads to show within a certain geographic radius of your shop. You can learn to use analytics tools to find out if people clicked on your ad, visited your site and took certain actions like filling out a form or watching a video. Exciting right? But how do you get started?
How to get started
Well first don’t be intimidated. The tools and technology available today are easy to learn, easy to use and easy to acquire. Many are even free. In fact, for many businesses, the biggest challenge to being online isn’t getting used to the tools but putting a plan together. We’ve got lots of articles available to help you get to grips with it all or you can get in touch with us and we’ll walk you through the whole process. Let’s run down a quick list of the major things you want to consider. The first is scope:
Let’s run down a quick list of the major things you want to consider. The first is scope:
The first is scope: web, mobile, social; there are so many options where you want to start and where you want to go. Next is technology and content; decide if you’ll handle the technical and creative aspects of your site yourself which may take more time or spend a little extra and get help. Finally, you want to consider cost and time. Such as realistic budget and an achievable schedule with clear milestones and commit fully to both every day. Thousands of small business owners are making the web work for them. The opportunity to reach customers from around the corner and around the globe is too big to ignore. It’s time to take the plunge and go digital.
Ready to get started? We recommend reading about Getting Your Custom Domain & Email